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China's smart phone market trends report2011-11-08 14:45 GoldTech Components Co.,Ltd.
2011, China's smart phone users to over 930 million, an annual growth rate of 8%. Smartphones showed severe growth trend, China's urban residents has reached 35% penetration of smart phones.
Expansion of the domestic smart phone, largely due to major mobile phone manufacturers and operators in the low-end and the popularization of intelligent models, China is leading the smartphone era of parity. Currently, Apple, HTC, Samsung, Motorola, described the competition between the four brands into the white-hot stage. In this context, SMEs should actively seize the opportunity to dig deep the remaining potential of the domestic smart phone market. Since 2007, Apple introduced the iPhone smartphone has been the pattern of the smart phone market began to change. In 2008, Apple alone an iPhone, the world's market share has reached 8%. However, to the first quarter of 2011, just three years, four generations of iPhone alone product, Apple's market share has reached 16.8%, becoming the third largest operating system. China has the second largest fast-growing market for Apple. Apple's iPhone, the great success, all the major manufacturers to see the intelligent terminal market bears unlimited opportunity, have a strong attack, continue to publish various types of different, new feature-rich smart phones. Major manufacturers in the smart phone market, competition is intensifying. China's major mobile phone manufacturers have also introduced a variety of low-end smart phones. Recently, the domestic smart phone market share has been greatly improved. Data show that China's smart phone showed severe growth trend, from 12.2% in 2010 market share of users, the third quarter of 2011 increased to 19.4% accounted for the fourth quarter of this year or are expected to reach 24.1%. Apple, HTC, Samsung, Motorola, blueberry has become the most talked about China's smart phone brand. Price in perspective, China's smart phone market ,1000-3000 yuan price of the largest number of products, most attention is focused on users of the two price segments. With the price of smart phones continue to civilians, is expected to price 1000-2000 yuan attention will be smart phones rapid growth in the second half is expected to exceed 40%. From the operating system point of view, in October 2011, China's smart phone market, Android smart phone market, according to a rate of more than 30%, compared with growth of 1.1% in September again. The proportion of Symbian OS Product attention decline of 1.5% the previous month. Third quarter of 2011, Apple iPhone 4 to 3.7% of the interest ratio as most users concerned about intelligence models. Domestic smart phone continues to expand, largely due to major mobile phone manufacturers and operators in the low-end and the popularization of intelligent models. More new big-screen smart phone, smart phone will be further set off wave of popularity. The smart phone market increasingly fierce competition, domestic firms to win the further development, should continue to implement the parity People First strategy, or otherwise in some low-end market, as also by the depth of cooperation with operators to promote their own In the rapid development of smart phones. Domestic terminal manufacturers in pushing low-end smart phone, the domestic manufacturers to ensure product quality while also focusing on the consumer experience, to win more users, to ensure the company's earnings. On the other hand, domestic manufacturers should focus on brand building products and manufacturers, brand can give companies a huge economic benefits |
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