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    Apple to play role in future of Bluetooth

    Apple has joined the Bluetooth Special Interest Group (SIG).

    The consumer electronics brand joins Intel, Motorola, Lenovo, Nokia, Microsoft, Ericsson and Toshiba on the board of directors of the industry group which supports and promotes Bluetooth wireless technology in systems platform and sensor markets.

    Nordic Semiconductor has also joined as board member. 

    “We see the importance of platform development and ultra-low power sensor silicon for Bluetooth technology and believe guidance and board participation from Apple and Nordic, industry leaders in these perspective fields, is essential,” said Michael Foley, executive director of the Bluetooth SIG.

    “We have set the ambitious goal of shipping five billion devices in 2015 – to get there we must continue to build a technology that will offer a simple and secure solution that can be found everywhere, in every type of device,” said Foley.

    Apple’s interest is in platform development and Nordic in sensor silicon.

    “Bluetooth technology has been the main R&D focus at Nordic for the last six years and we are now in a position to enable new and exciting products for consumers,” said Svenn-Tore Larsen, CEO Nordic Semiconductor. 

    Apple and Nordic’s two-year appointments will officially begin on July 1, 2011.